Hi Morgan, this is gold, I’m gonna write this comment fast so I can Restack this post.
About clarity. Years ago I got a phone call from an executive. I’d known her for years, I had worked with her company for years, I had spoken at her company event multiple times, etc etc.
She called me one day about a week after her company’s latest event, I had spoken there. We did a debrief on the event, and at the end of the call she says ‘oh BTW…’, then tells me she had an attendee tell her she was looking for someone that does digital consulting.
My friend, who I had known and worked with for about 5 years at this time then asked “is that something YOU do?” It was at that moment I realized I had a clarity problem lol
One way to simplify the clarity problem is to think of it this way; If your best friend was going to describe you someone ELSE what you do, what would they say?
I LOVE that! The "best friend" test. I had someone on my email list tell me something similar last year. She said she loved my emails, but then she asked what I offered. 😂 I was so dang grateful for that email because it was the biggest eyeopener. I think we have a tendency to see things through our perspective, as people who literally eat, sleep, and breathe our businesses. So we just assume everyone "gets" what we do or hears our offers every time we put them out there. But 99% of your people don't. That's why you need the "best friend" test. 😉
Hi Morgan, this is gold, I’m gonna write this comment fast so I can Restack this post.
About clarity. Years ago I got a phone call from an executive. I’d known her for years, I had worked with her company for years, I had spoken at her company event multiple times, etc etc.
She called me one day about a week after her company’s latest event, I had spoken there. We did a debrief on the event, and at the end of the call she says ‘oh BTW…’, then tells me she had an attendee tell her she was looking for someone that does digital consulting.
My friend, who I had known and worked with for about 5 years at this time then asked “is that something YOU do?” It was at that moment I realized I had a clarity problem lol
One way to simplify the clarity problem is to think of it this way; If your best friend was going to describe you someone ELSE what you do, what would they say?
I LOVE that! The "best friend" test. I had someone on my email list tell me something similar last year. She said she loved my emails, but then she asked what I offered. 😂 I was so dang grateful for that email because it was the biggest eyeopener. I think we have a tendency to see things through our perspective, as people who literally eat, sleep, and breathe our businesses. So we just assume everyone "gets" what we do or hears our offers every time we put them out there. But 99% of your people don't. That's why you need the "best friend" test. 😉