The cure for content idea burnout 🧠🔥

Sneak a peek at my system

Jul 08, 2025

Thanks for reading Created to Convert. 🤗 This is the Weekly Roundup—a mini marketing edit that lands in your inbox every Tuesday, with a marketing quick tip and the tools, tricks, and tonics that are fueling my solo biz this week. Enjoy!

Happy July, my lovely friend!

To my American homies, happy Independence Day. 🌭🍔 🥧 🎆

I know the grills have cooled and the fireworks have fizzled—but summer’s just getting started.

Here’s what I’ve got for ya:

Stop wasting time reinventing the content wheel. Do this instead. 🦄
4 hooks guaranteed to stop the scroll. 🤳
Trying to get more strategic with your marketing? You need this read. 📗

I don’t say it nearly enough, but I’m dang grateful for ya! I know it’s a privilege to show up in your inbox every week and I don’t take that for granted. 😘

Hope you had a safe and relaxing holiday,🏄‍♀️

✏️ If I was your marketing strategist…

I was watching the new season of "The Bear" with my husband the other night (season 4 def redeems season 3, IMO)... 🐻

If you've watched the show, you know that Carmine has built his entire upscale restaurant around the concept of never repeating a dish.

He sees it as a way to prove his creativity and worthiness.

Only as a new restaurant, it's a challenge he seriously struggles to keep up with. His team struggles to learn the recipes, create efficiencies, and stay in the black.

So they're drowning.

It reminded me of how so many of us approach our content.

We kinda have a tendency to lose the plot sometimes. 🫠

We sit down to write or post or email and think, “Okay, what’s something fresh and brilliant I can say today?”

But in the scramble to keep up with content demands and “staying relevant,” we forget one tiny, obvious, annoyingly freeing truth:

People usually found you because of something you already said.

They don't necessarily need something new. They need more of THAT.

Most people don’t absorb a message the first time they hear it. Or the second. Or even the fifth.

(I mean, how many times have you walked into a room, forgotten why you’re there, and walked right back out? Humans are not information-retaining champions, my friend. 😏)

So if you’ve been telling yourself, “I need MORE content ideas to stay consistent,” I’m here with a loving correction:

You don’t need MORE. You need LESS.

The businesses that grow aren't the ones constantly pumping out hot takes and novelty POVs like a 24/7 news cycle.

They’re the ones confidently saying the same essential things. With clarity, conviction, and their own unique flavor of ~*je ne sais quoi.*~

It might sound boring to you, but the reality is

✨ It’s the essence of branding.

✨ It's how you become known in a loud and noisy space.

✨ It's what keeps the right people coming back to you.

✨ And it's how people learn to trust you.

Trying to keep up with a never-ending stream of fresh content is exhausting.

And it’s not even necessary.

So if you've been feeling overwhelmed, stretched too thin, and like every post is a mini performance art piece with almost zero applause, here's your exit ramp...

Start by finding your core messages.

Those things that define YOUR business, YOUR approach, and YOUR way of thinking.

Ask yourself:

What are the most important aspects of my work?
What do people in my industry get totally wrong?
What do I wish more people knew — about my industry, my offers, or even about themselves and their problems?
What ideas do I find myself repeating to every client or customer, every time?
What are my non-negotiables? My hell no, I won’t budge principles?
What’s something I believe so deeply I’d shout it from a metaphorical mountaintop?

💥 Boom. There's the start of your message bank. I just started rebuilding mine in Canva (used to be in a Google Sheet, but Canva's prettier 🌈):

That’s the stuff you should be repeating.

You don’t need to create something brand new every week.

You just return to your best ideas and give them a fresh spin.

Pick one of those core messages and...

Tell a personal story that brings it to life
Share a client win or a real-world example
Drop a stat that adds weight to the message
Explain why this matters now
Break it down with a metaphor or simple visual
Gently (or not-so-gently) call out a common myth about it

You’re standing on a pile of messages you’ve already nailed. You just forgot how powerful they are, friend.

When your message is consistent, people remember what you’re about.

💎 They understand what you offer.

💎 They trust you faster.

💎 They refer you more often.

💎 They buy easier.

Return to your core. Pick one message. Say it again. And say it better.

📁 For the Swipe File

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Four hooks *guaranteed* to stop even the most zoned out beach scroll.

Tweak ‘em and use ‘em as blog titles, email subject lines, ad copy, or the first line of your captions (basically anywhere you need to grab attention fast):

You don’t need [thing people assume they need] to [get what they want].
Here’s a quick trick to make [task] take 5 minutes instead of 45.
This might just change how you [do something common]... forever.
If you hate [thing people hate], you’re going to love this.

📖 On My Desk(top)

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This Is Strategy by Seth Godin

Godin always has a way of making me think differently about my business. Kinda love him for it. 🙃 If you're trying to get more strategic with your marketing, this is a must-read.

Words of Wisdom

“Your personal power is not something that is going to reveal itself at some later date. Your power is a result of your decision to reveal it. You are powerful in whatever moment you choose to be.”
- Marianne Williamson.
👆 Let that be the quote that fuels your creative biz spirit this month.

More ways to rock your marketing…

💎 Grab a mini marketing audit. More clarity, more confidence, more sales—get quick, expert feedback to level up your marketing fast.💨

🪩 Get 2025 Monthly Marketing Planner is here! It’s the ULTIMATE monthly marketing tool to help you plan, organize, and track your marketing like a boss. 👊

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