it's taboo, but we need to talk about it

the reminder we all need sometimes

Thanks for reading Created to Convert. 🤗 This is the Weekly Roundup—a mini marketing edit that lands in your inbox every Tuesday, with a marketing quick tip and the tools, tricks, and tonics that are fueling my solo biz this week. Enjoy!

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It's 5:30 am, friend.

I'm watching the sun come up from my office window and listening to my pup snore behind me.

In the crazy days of summer, sometimes my best time to work is in the early morning hours before everyone else is up.

Shout out to my other early risers soaking in the peace and quiet. 🌅🤗

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Here's what I've got for ya:

• Marketing won't work if your mindset is garbage. Let's fix it. 🗑️

• When AI's voice starts to override yours, there's this prompt. 🤖

• Stuff to make you think, for your eyes and ears. 👀👂

Never forget that what you have to offer is valuable, friend. Don't you dare discount the impact your awesome stuff has on the people you share it with.

'til next week 😘

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✏️ If I was your marketing strategist…

I waffled on whether or not to talk about this because it can be kind of a taboo topic…

But you can't talk about sales and marketing as a solopreneur without addressing what is, in my mind, one of the biggest hurdles around it:

The stories we tell ourselves about making money.

(Did just reading that make you cringe a bit? 😬)

I grew up in the 90s and for the longest time, whenever I would think about making money, the first thing that would come to mind was Scrooge McDuck diving into a swimming pool of gold coins à la Duck Tales (a-woo-ooo!):

Kinda funny, but it says a lot about how I viewed it.

Extravagant, over-the-top, unnecessary, selfish, and frankly dirty (just think of the germs on all those coins! 😂).

And I carried that story with me into my business.

Somehow I thought if I made more money it meant I cared less about my work or the people I served. That it made me less genuine.

And I think it's something a lot of us feel at one point or another, because I see it everyday when I work with clients:

• If we charge more, we’re being greedy.

• If we offer more, we’re being slimy.

• If we focus on income, we sacrifice impact.

It might seem like an itty, bitty thing. They’re just thoughts after all, right?

But ohhh my friend. They bleed into business decisions without us even realizing it.

• If we charge more, we’re being greedy → so we undercharge and overdeliver and then wonder why we’re burned out. But output can’t exceed input forever. That will never scale.

• If we offer more, we’re being slimy → so we beat a path around our offers, hoping our people just “get it” and go buy. And when they don't we think it's because they don't want we've got, when in reality, they just don't know what they're missing out on.

• If we focus on income, we sacrifice impact → so we rationalize to ourselves that it’s “not about the money." But then we lay awake at night worried about how we're going to keep our business afloat. Because business is about money.

The truth is no amount of marketing will help you grow as a solopreneur if your thoughts about money and growth are negative.

They will keep pulling you back.

That mindset does nothing for you except keep your business small and deprive people of the immense value in what you can give them.

Simply put, nobody wins when you struggle.

But think about all the people who DO win when you let go of a mindset that no longer serves you and commit to growing bigger:

✨ You're able to hire people to help you (giving them income).

✨ You're able to serve more people (giving them an amazing experience they wouldn't get elsewhere).

✨ You're able to run ads and marketing campaigns that share your message (growing your visibility, impact, and community).

✨ You're able to invest more in tools, resources, and memberships (growing yourself as a business owner and growing other businesses).

✨ You're able to free up your time and spend more of it with the people you love ('nuff said 💖).

The more money you make, the more you’re able to sustain and grow your business. And as long as you keep your eye on your why along the way, literally everyone wins.

Money is never good or bad. It's just a tool. It's how people use it that determines it's value.

💰 From a sales standpoint, it's how we quantify the value of what we produce to the people who want to buy.

💰 From an earnings standpoint, it's how we fuel our growth as businesses and as business owners.

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I know mindsets and beliefs are hard things to shift, especially when you've been cohabitating with yours for 35+ years like I have. 😏

I'm not here to give you intentions or affirmations.

But I will lovingly offer a simple a reframe:

Instead of thinking about what making more money would say about you, ask yourself what opportunities it would create for you AND for other people.

Operate from that place. Treat it like a tool or resource and see how it goes to work for you. 🪄

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📁 For the Swipe File

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AI starting to sound a little too... AI? There's a prompt for that. 😏 You know I love me some AI, but it def has a brand voice that's becoming easier and easier to pick up on. So when its voice starts to override yours, give this bad boy a try.

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Please remove or revise these signs of AI-generated writing:

• All dashes — both em dashes (—) and en dashes (–)

• Generic sentence starters like “In today’s world,” “Let’s dive in,” or “In conclusion”

• Empty conclusions (e.g. “You’ll be well on your way to success”)

• Overly balanced or generic tone that avoids opinion or specificity

• Default emojis like 🔹 ✨ used without voice-specific purpose

• Artificial triads or stacked patterns

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📖 On My Desk(top)

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Re-reading 10X is Easier Than 2X by Dan Sullivan and Dr. Benjamin Hardy because it was so fantastic the first time. If you’re looking to make big leaps in your business, but don’t know how to do it, this is your blueprint. It completely changed the way I think about growth.

Also listening to this episode of the 10% Happier with Dan Harris podcast on the brain science (not woo) of manifestation.

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Words of Wisdom

"Ninety-nine percent of people in the world are convinced they are incapable of achieving great things, so they aim for mediocre. The level of competition is thus fiercest for 'realistic' goals, paradoxically making them the most time and energy-consuming. It's easier to raise $1,000,000 than it is $100,000. It's easier to pick up the one perfect 10 in the bar than the five 8s." - Tim Ferriss

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More ways to rock your marketing…

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